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Nanny State

October 5, 2009 · Leave a Comment

We love this latest effort from the food industry to escape the confines of red tape.

nanny-state

Scottish Brewery BrewDog has released a new 1.1% beer called “Nanny State”, to protest at the banning of “Tokyo”, an 18.2% beer they released last year. Being marketed as a ‘mild imperial ale’, it is too low in alcohol content to be regulated as a beer in Britain. We are wondering how their sales will fare in the 16-17 age range… there might just be more nannying coming soon.

(source: Eat Me Daily)

Categories: advertising · baby creative · drink
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