We love this new ad campaign on the tube at the moment.
Each poster features some little-known fact about the London underground, some of which are actually quite interesting.
What we really love however is that each fact is set on a background of fabric from a tube seat. Admittedly they are hideous, but we still recognised them and it made us smile…
Following on from last year’s incredible Piano Stairs, Volkswagen have done it again.
Okay so there’s a hint of repetition here, but we still love the concept of a fast lane on the tube – and bringing some fun to a dull commute has to be good – so we’ll forgive them this time. Especially since the film is brilliant.
We try not to do this too often but we’ve just had a campaign break which we really had to blog about.
We’ve been working with our friends at the Motor Neurone Disease Association to produce their 2010 awareness campaign. Motor neurone disease (MND) is incurable, fatal, strikes seemingly at random and is rapidly degenerative, killing half of all sufferers within months. So as causes go, raising awareness (and hopefully funds for research) for this disease is about as good as it gets.
Over the last six months, we’ve been working with one particular MND sufferer, Patrick Joyce, who is an absolute inspiration. Patrick probably has only months to live but is an incurable optimist. He’s determined to paint 100 portraits of incurable optimists before he dies, to raise awareness of the disease. So we’ve built him a website at patricktheoptimist.org and helped him get set up on Facebook and Twitter. On each of these, he talks about his life, his family (including his three kids) and of course his portraits, which are pretty incredible by anyone’s standards – never mind for someone who struggles to use their hands…
And alongside this, we’ve put Patrick on billboards at stations throughout the country and on teaser ads in the Daily Mail.
To find out more or get involved visit his website or watch the short film below which we made at his home in Wells.
You may have heard that Apple are releasing a new model of the iPhone – the imaginatively named iPhone 4. You wouldn’t think they’d need to advertise, but they are doing – and with some style.
These things have apparently appeared on the Tokyo subway – and have in fact been built in to the ticket gates. Which we think is pretty brilliant – it’d certainly liven up a long commute anyway…
So with just two days to go, it had to be time for our first World Cup post… This monstrosity is made from 2500 Coca-Cola crates and stands proudly in Newton, Johannesburg.
He is being called a ‘fan man’ or “Cratefan”‘, and will watch over one of South Africa’s larger fan parks for the World Cup. He weighs a massive 25 tonnes, and stands 16.5 metres tall so just hope you don’t end up in the row behind him…
All the crates are of course original Coca-Cola crates, meaning the sculpture has no environmental impact, and all the materials will either be re-used or recycled once the competition is over.
We can’t help but be impressed with this poster from aspiring graphic designer Tenzing Gaychey, entitled “Avoiding Chinese Censors”.
Just in case you didn’t get there, what it of course should read is “Tibet will be free”. And sitting just behind the tree branches is an outline map of Tibet, cunningly obscured by the branches…
Snoutcups play on that thing we all do (yes, even you) with plastic cups when we’re drinking from them. And as silly as this might be, the results are excellent – we especially love the dog nose.
And okay this might all be a bit inane, but the really excellent bit is yet to come. On the maker’s site, it says the following:
As we care about animals we donate an amount from every pig snout cup sold to Pigs in Need, a Dutch organisation who cares about the health of pigs.
This has to be one of the most bizarre methods of charity giving we’ve ever seen. And can you think of a more worthy cause?! We’re pretty sure we can…
This has to be just about the geekiest bit of advertising we’ve ever seen.
These ads for Fritz Kola feature a character based on a caffeine molecule… who is concentrating. So firstly you’ve got the caffeine molecule turned into a character – and been scientifically accurate. Then you’ve got the bad pun on the word concentrated. Just terrible.
That said, we secretly think they’re brilliant.
(for video versions of these ads (possibly even better) go to artverrtising)