Category Archives: transport

Axa’s amazing hybrid advert for iPhone app’

Posted on September 30, 2010 | Leave a comment

Smartphone applications are such an easy way to keep in touch with customers, improve service, and of course boost a brand’s popularity! So everyone is hopping on the application bandwagon, even insurance companies.

To launch their Belgian iPhone application, Axa decided not to do things in half and to make full use of the iPhone’s potential: a good way to maximise the impact of the campaign, while targeting the right audience.

The ad is a hybrid: half print, half app’, which is something that we believe hasn’t been done to date.  Right in the middle of the picture is an iPhone-shaped blank space, hiding the cause of what looks like some sort of a commotion. But to find out exactly what happened, one needs to place his/her device and follow the link given, which literally fills up the blank! See for yourself:

We think it is genius and quite exciting, especially for an insurance company!

(Source: Zeutch)

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Posted in advertising, creative, transport, video

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The business card that glides

Posted on September 29, 2010 | Leave a comment

Business cards are one of those things where you can get creative, but only to a certain extent. How wild can you go with a little card? Funky designs, shapes and colours, but at the end of the day, it will always be a business card.

Not for Norburn Model Aircraft Supply, a company that specialises in model and radio controlled aircrafts. Their business cards are printed on balsa wood, in which 3 shapes have been pre-cut that you can asemble into a small glider. The details are still readable, an important detail as it’s initially a business card, but it’s also rather entertaining.  Check out the video, it does fly pretty well! We could see ourselves spending ours  in the office throwing that thing around.

This is a pretty damn good but simple way to advertise yourself we think!

(Source: AdGoodness)

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Posted in advertising, creative, design, transport

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First solar-powered bus isn’t so solar-powered

Posted on September 16, 2010 | Leave a comment

We got really excited when we saw the words ‘solar-powered’ and ‘bus’ in a sentence together. Ryobi joined forces with Sanyo Electric to design what they promote as the “world’s first solar-powered public bus”.

But as good as it might sound, there is a catch. The solar panels don’t power the bus to move, but the interior LED lights. Sunlight would only allow the bus to drive 8 miles at best apparently. How deceptive! We know we shouldn’t be too critical as this is obviously a little step towards greener transportation, but they made it  sound more than it actually is.

(Source: TrendHunter)

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Posted in baby creative, design, environment, transport

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Shenzhen’s Logistic City

Posted on September 14, 2010 | Leave a comment

We are in awe of Julien de Smedt Architects’ new project, and it’s definitely not for its looks.

They plan on building a city tower in Shenzhen standing 1,111 metres high. This will be gigantic! Just looking at the pictures gives us a bad case of vertigo. At the moment, the world tallest structure, Burj Khalifa in Dubai, is ‘only’ 828 metre tall.

Not only will the structure be ridiculously tall, but also self-sustained. Plants will abound in the tower: along paths, gardens, etc., working towards the re-forestation of the city. And as opposed to a standard skyscraper, the building will mostly be open, letting plenty of wind and sunlight to the core. The use of solar panels is still being debated, but wind turbines will be integral part of the tower.

And just like any city, it will have housing, stores, offices, and its own public transport network, with trams resembling roller coaster connecting levels.

And they haven’t forgotten water. Watering plants so high up would definitely require a lot of energy, hence why the top tier sections of the structure will be adorned with systems that will store and recycle water.

This project just seems great. We like that sustainability increasingly becomes a concern for development.

(Source: Inhabitat)

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Posted in creative, environment, green, home, Plants, transport

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Busvertising

Posted on September 7, 2010 | Leave a comment

When it comes to advertising, thinking about where an advert is placed and being creative about it can be a great way to enhance its impact . Bus advertisements don’t really tend to be the most thrilling. Of course there are a few exceptions. Remember, a few months ago, the Nanny McPhee, with the fairy lights on the side? Well, we’ve found even better.

Here’s a selection of super creative campaigns that have made the bus part of the adverts, rather than just the media platform.  Our favourite is the one with the chocolate bar. This is just genius.

(Source: TrendHunter)

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“Remember, destinations are overrated”

Posted on August 23, 2010 | Leave a comment

Volkswagen’s latest campaign in Canada is based on the lost concept of the Sunday drive: taking your car and driving aimlessly for pleasure.

You might think it’s cruel of us to talk about the week end on a monday afternoon when it all seems so far away, but we have a good reason. Part of their campaign includes a micro-site that allows you to design your own Sunday drive: the interface allows you to change and mix the scenery and the music to give you a taste of the week end. Monday doesn’t look so grim now, right?

That we like. The real thing? Not so much. Don’t you think it’s a bit silly to advertise such thing as aimless driving in those times of climate change and recession? This is definitely not an eco-friendly and cheap activity. Sure it can probably be an enjoyable experience, especially in this amazingly beautiful country that is Canada (we wouldn’t do it in London, would we?), but the virtual version is much better.

So if you fancy going for a virtual aimless drive, click here, sit back and relax, but make sure your boss in not standing right behind you.

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Posted in advertising, environment, transport

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Ghost of a Dream

Posted on August 6, 2010 | Leave a comment

Lottery tickets are of course one of the most addictive substances known to man, despite the fact that the chances of winning are often statistically lower than the chances of being hit by a passing meteor. But now artists Ghost of a Dream have come up with a way to make sure you get as much as you can out of your tickets.

The idea is to take the tiny slips of paper, and make them in to replicas of the very things they were going to buy, be this cars, houses, yachts or desert islands. And it is still economical (just).

The hummer costs just $39,000 of tickets to construct, whilst the house below would cost just $70,000.

Admittedly, they might not be quite as useful as the real things, but there is a good deal more chance of you actually getting these things. And it always saves throwing the things away…

(source: Green Diary)

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Posted in art, creative, environment, green, home, transport

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Tube or false?

Posted on July 9, 2010 | Leave a comment

We love this new ad campaign on the tube at the moment.

Each poster features some little-known fact about the London underground, some of which are actually quite interesting.

What we really love however is that each fact is set on a background of fabric from a tube seat. Admittedly they are hideous, but we still recognised them and it made us smile…

(via Notcot)

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Posted in advertising, baby creative, creative, design, transport

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Inflatable pool

Posted on July 5, 2010 | Leave a comment

If you’ve got a good sized boat and a fear of jellyfish then we’ve got the perfect product for you.

The ‘Magic Pool’ is an inflatable pool which can be attached to the back of most yachts for you to swim around in. For those who don’t like the idea of fish nibbling at your toes or jellyfish ending up in unpleasant places, this allows you to swim without fear… in a very small rectangle.

However, much as we realise this is just a glorified (and probably overpriced) paddling pool, we secretly think this is brilliant. This allows you to create your own little patch of sea (complete with comfy borders to recline against) – and keeps everything else out. And it can drag you along behind the boat without you having to swim.

We also reckon you could have a lot of fun with this at high speed in a storm in the middle of the ocean…

(source: Design Fetish)

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Posted in creative, transport

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Supersonic Green Machine

Posted on July 2, 2010 | Leave a comment

We try not to get too excited about concepts, but this thing is something else.

After Concorde, the future of supersonic air travel didn’t look so bright. However, NASA have a vision for a quieter, greener new version. The original Concorde got just 14 passenger-miles to the gallon (compared to 91 for a Boeing 747) and the horrific noise of the ‘sonic boom’ it made when travelling at high speed meant that it could only do so over the ocean to avoid terrifying environmentalists, old people and small animals. The new ‘inverted v’ wing at the back of the plane cancels out the sound problems however and apparently the fuel efficiency appears to be much better.

So next time you need to get somewhere at Mach 1, there might just be an environmental way to do so… If you’re willing to wait until 2030, that is…

(source: TreeHugger)

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Posted in creative, design, environment, green, transport

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