Excuse the pun. Who says that advertising can’t help people? This innovative bus stop poster combines creative with functionality as it doubles as a charging station for mobile phones.
Despite Vitamin Water actually have very little to do with technology, the message is beautifully simple. It tells you that the drink will revive, restore and recharge your internal batteries, much like what the poster will do for your phone.
(Source: www.trendhunter.com)
Posted in advertising, baby creative, creative, design, drink, technology, transport
Tagged advertising, billboard, bus, creative, iPhone, technology, transport, vitamin water
Although not the first of it’s kind, this carbon-dioxide absorbing billboard does mark a first for the Philippines, a country that doesn’t have the greatest environmental track record. Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution in the surrounding area. The Fukien Tea plants, embedded in over 3000 discarded Coca-cola bottles are each capable of absorbing up to 13 pounds of carbon dioxide in a year.
So that’s all great, but where does Coca-cola come into all of this? More and more, corporations are pouring time, money and resources into their CSR ambitions. Are we naive enought to believe that billboards like this one are conceived purely for the good of the planet? Of course not, but as a tool for improving brand image, it will certainly make the head honchos at Coca-cola sleep a little better. From WWF’s point of view, they’re able to clean up pollution and promote their agenda with all the power and might of the Coca-cola marketing arm.
In future, we think that we can expect to see more of these mutually beneficial campaigns, where advertising can serve the aims of two very different organisations, to the advantage of both.
(source: www.digitaljournal.com)
Posted in advertising, Conservation, creative, environment, green, Plants
Tagged advertising, baby, billboard, charity, Coca Cola, environment, green, recycling, renewable, wwf.org
A few weeks ago we published a series of images depicting famous logos without their brand name. The results showcased some truly elegant design that is perhaps lost behind the big brand name. In a similar vein, logo designer Graham Smith has produced a series of images taking iconic logos and replacing the brand name with that of one of their competitors.
McBurger King
There are some things money can’t buy…like olympics tickets
Smith described his project ’Brand Reversioning’ as “[...] a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality”
The results demonstrate the inherent similarities between the major brands, as well as raising interesting questions about the synergy between a brand name and its logo. Which is more powerful? Walking into a supermarket to absent-mindedly buy a can of Coke, are you more likely to pick up a red can that says ‘Pepsi’ on the side, or a blue can that Says ‘Coca-cola?
Food for thought indeed.
(Source: www.trendhunter.com )
Posted in advertising, baby creative, creative, design
Tagged advertising, brand logos, Coca Cola, reversioning
D&AD (Design & Art Direction) turns 50 next year.To mark its birthday, the D&AD Awards will now distribute a White Pencil, in addition to its two coveted Black and Yellow Pencils. The D&AD is an institution that exists to encourage, inspire, and celebrate creativity in the design and communications world, and winning at their annual awards ceremony is quite the achievement for anyone in our world.
The White Pencil will be bestowed upon those behind a creative idea that “changes the world for the better,” and 2012 will mark its debut. We’re very excited about this one because we covet ideas that inspire change, and can only imagine the competition that this award will stir up amongst all creative minds.
Essentially, each year D&AD will partner with a charitable organisation and challenge the creative world to develop a communications strategy for them. The accolade will then be awarded to the creators of the idea that D&AD members feel will inspire positive behavioural change in the world.
From our many dealings with charitable organisations, we have come to realise that truly inspiring campaigns require the most creative thinking if they plan to do more than just raise awareness — they have to get people talking and acting. Hence, we are very excited to see what amazing creativity will come of this award each year. The 2012 partner organisation will be Peace One Day (read the brief from D&AD here), who aim to promote the acknowledgment of World Peace Day on 21 September.
Let the games begin!
(Sources: Creative Review and D&AD)
Posted in advertising, art, baby creative, charity, creative, design
Tagged advertising, art direction, awards ceremony, charity, creative, D&AD Awards, design, Peace One Day
We really like these bookshelves from Greek-Italian architect and designer Kostas Syrtariotis, aptly titled BookTree. The designs were exhibited at the kidsroomzoom event at Milan Design Week:
The bookshelves are easy to assemble and are attached to a wall with just two screws.
We think these are a really creative, modern portal to get children excited about reading and about showing off their books and subsequent knowledge.
Keeping with the children’s theme, we must commend Hot Wheels’ recent advertising in Bogotá, Colombia from Ogilvy and Mather:
The monstrous poster is quite life-like and is guaranteed to garner some double-takes. After all, what child wouldn’t want to go on a real life loop after subjecting their invincible/invisible Hot Wheels drivers to such daredevil fun?!
(Sources: MyModernMet and Neatorama)
Posted in advertising, art, creative, design, transport
Tagged advertising, Bogota, bookshelves, children, Colombia, design, Hot Wheels, Milan Design Week 2011, reading
Here at Baby, we love Mad Men (we may or may not regularly sip brandy during meetings). Hearing that we wouldn’t get another taste of Don Draper until 2012 was hard to handle, so we are grasping for anything Mad Men-esque that we can find. We came across this glorious set of photographs from photographer Ben Sandler that is certainly inspired by the 1960′s fashion and lifestyle epitomised in the series.
Furthermore, the Typescreen for iPads now offers a way for us to embody Mad Men characters in the 21st century! We love the classic, sleek feel of punching away at a typewriter, but functioning ones and their ink are expensive and hard to come by, plus their “erasing” was never quite seamless.
The Typescreen is also beneficial for those of us with bigger fingers (or even average size really), a problem which can make excessive typing on iPads quite annoying. We think this is a very cool accessory, and its an officially licensed Apple product.
(Sources: FastCo Design and Design Fetish)
Posted in advertising, creative, design, technology
Tagged advertising, apple, Apple product, creative, design, iPad, Mad Men, photography, typewriter
Dutch architect Ramon Knoester is making the best of a trashy situation (pun intended, ha). He has plans to construct the world’s only fully-sustainable island built out of garbage. In the northern Pacific Ocean, a gargantuan garbage pile has accumulated in an area estimated to be twice the size of Texas. Knoester’s island will be about the size of Hawaii, and is planned to feature a single family home with a solar roof, compost toilets, blue energy from wave motion, and a sustainable agricultural system. We think is a very cool way to deal with our planet’s excess of trash , are incredibly envious of anyone who gets to visit it, and hope to see more of these in the future!
For more information on what is dubbed the Great Pacific Garbage Patch this video, which is quite depressing, sheds light on the capacity of this phenomenon.
On a lighter note, it’s Friday! Our advertising this week comes from Mother New York for Target and features an amazing light show done at the Standard Hotel in New York City. The event actually happened last year, but we just came across this video today, and had to share. Watch below:
Though the extravagance of the lights wholly distracted us from the clothing featured, we thought this was a great ploy on Target’s part. As evident in the video, people all over NY got to see the show, even if they weren’t planning on it. This seems like something a major fashion house would do, so kudos to Target for executing it so well.
Happy Friday!
(source: Dvice)
Posted in advertising, art, Conservation, creative, design, environment, green, home, Plants, video
Tagged advertising, agriculture, compost, environment, fashion, garbage, green, Pacfific Garbage Patch, recycle, sustainability, Target
Today we’ve come across two time lapse videos that are both inspiring and beautiful in two completely different ways. First, we will share Norwegian landscape photographer Terje Sorgjerd’s awe-inducing time lapse video of the Aurora Borealis:
The imagery in the video is absolutely stunning, and its hard to believe that this spectacle is not cinematically crafted, but a natural phenomenon caused by the sun’s radiation. To shoot the Northern Lights, Sorgjerd sustained -25° C temperatures every night for a week, taking nearly 22,000 pictures near Kirkenes and Pas National Park, near Norway’s Russian border. We can’t imagine seeing this with our own eyes, and are so appreciative that Sorgjerd endured such conditions to share nature’s beautiful art with the world.
The next video we came across is just as beautiful and inspiring, but on a much different level. The video is an advertisement for the Topsy Foundation, a UK registered charity that “provides a range of services to support families and meet the needs and personal development of orphans and children made vulnerable by HIV and AIDS in poor rural communities in South Africa.” The ad shows 90 days in the life of a women living with HIV/AIDS and the amazingly positive effects that ARV treatment had on her condition.
The time lapse effect in this video shows the effects of ARV therapy in a way that most Westerners would never get to see–a great way to appeal for donations in order to change the lives of others like Selinah. Check up on Selinah’s progress here.
(Sources: MSNPhotoBlog and boingboing)
Posted in advertising, art, charity, creative, design, environment, video
Tagged advertising, art, ARV therapy, aurora, aurora borealis, beautiful, creative, design, HIV/AIDS, nature, photography, time lapse, Topsy, videos
The following mock-up ads done by art director Jenny Burrows and copywriter Matt Kappler have gained instant internet appreciation, though they are (unfortunately) not being used in an actual campaign.Their quick success online suggests that the campaign would have been equally well received had it been for an actual American history museum.
“Our goal was to reach high school and college students, to try and engage them in a subject that many of them find extremely boring. To encourage them to learn more about people who they might have disregarded as stiff and dull. I think I can say without a doubt, if this had been a real campaign, it would have been immensely successful,” says Burrows.
We think this an excellent way to reach America’s youth – both Ozzy and Bret Michaels may be a bit outdated, but their recent stints and ridiculous antics on reality television have brought them back into modern pop culture. The ads feature a proper layout for speaking to the particular audience, and actually make one want to learn more about these ridiculous facts about historical figures. We would love to see ads like this comparing modern celebrities with past English or European monarchs (way more hardcore, ha)! Well done–we bet these 2 are wishing they’d pitched these to a museum before posting them!
(Source: My Modern Met)
Posted in advertising, art, creative, design
Tagged advertising, American history, art director, blogs, copywriter, creative, design, reality tv
How much time do you spend perusing Facebook per day? How often do you check your @ mentions on Twitter? Have you ever Googled yourself just for the hell of it? We know we spend quite a bit of time on social networking sites everyday, letting our friends know how absolutely posh we are, and apparently so does Prince Charles (and through some sort of transitive property we’re now calling ourselves royal…just kidding).
Following a public Bible reading he did, the Prince of Wales claimed “what amused me so much were the comments that came in afterwards that I read on Twitter and Facebook.” We think the mental image of Prince Charles Facebooking is funny in itself, but overall are happy to know that the material joy gained from social networking attention is not lost on the royal family.
And, since it’s Friday, we’ll share some advertising we enjoyed this week. Our pick comes from Lynx, who set up a camera and screen at London Victoria and had some angels fall from heaven into the station with the passengers, who experienced a very cool Lynx Effect. Check it out:
We think this was a really great way to get potential consumers involved with the brand, as well as to extend their already credible falling angel campaign. The image portrayed on the screen is so realistic, and we wish we had been at Victoria to witness it for ourselves! What do you think of this Lynx campaign?
Happy Friday!
(Source: The Drum)
Posted in advertising, creative, design, technology, video
Tagged advertising, creative, guerrilla advertising, Lynx, Lynx effect, Prince Charles, royal family, social networking
